THE PROBLEM

For this project, I was tasked with creating a self-directed project that consisted of at least three components. I decided to pitch an idea for an app service that learns a user’s taste in music and delivers custom curated articles to them on a weekly basis.

THE INSPIRATION

As a fan of music, one of the biggest trends I’ve noticed within music branding and promotion is the use of outlined sans-serif type and glitch effects. Popularized by brands such as Apple Music, it really resonates as modern and innovative. I wanted to center my app design around this visual trope to fit in among the massive landscape of music design.

THE PROCESS

In the beginning, I had to plan out how a typical user would interact with the product. I decided there would be two approaches: a desktop computer method, and a directly through the app method. Each week a user would receive a newsletter blast summarizing their articles that they could then click through to view. Within the app, the same features would be available, with the addition of an in-line music player, and other options to refine your interests. I created a working prototype of the app in Adobe XD.

THE DESIGNS

I wanted to make use of an “expanding list” concept. The logo for “The Bridge” would expand to include a list of options that could be selected. From there, all of my visual design choices were centered around the idea of repetition. As far as my app feed goes, I wanted to keep information concise, and contained within “content-bucket” areas. In the newsletter and across the app, the typography is somewhat representative of grunge to reflect the contemporary music scene.

You can interact with the prototype here.

CONCEPT PITCH VIDEO