Creating the marketing materials for the Mount Ida College 2017 Fashion Futures event. The collateral should reflect a provided creative brief, selling to friends and family, while elevating the perception of the event itself. I chose to play off the artistic concept of a single, minimalist, stroke of paint, in contrast to a more geometric background. I also hinted at Pantone’s color of the year, “Greenery” using a muted blue-green color.