As a designer, I do consider myself a minimalist. However, a simplistic concept doesn’t need to be low energy: a philosophy I wanted to explore with this project. This project also combines my emphasis on research, with incorporating elements of pop culture into mainstream graphic design. This was one of the first projects I ever did that I felt really outside my comfort zone. What I was doing visually didn’t look like anything I’d done before. I powered through those feelings of discomfort, stuck to my vision, and was able to create a visually striking campaign.